Non-organic marketing, like paid traffic, launcheds and blogging, aren’t working like they used to. Both because of viewer trends and increased marketing prices. So for many, it doesn’t make sense financially. But organic marketing IS working now. Methods like warm markets, active referrals, and podcasting/podcast guesting are working.

We know these are tough times for many. People are scared and they don’t trust as easily as they used to. They need to hear your voice and hear your concern before they’ll believe you can solve their problem. Warm markets, active referrals and podcasting are direct connections to the people who need your help.

Go to ecircleacademy.com/appointment to schedule a 45 minute call with Nicky to talk about podcast guesting.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“We're not investing in technology. We're investing in human beings that are building a business.”

When considering investment opportunities, it's not just about the idea or the market size. It's all about the person behind the venture. And guess what? Experience and resilience are the name of the game.

Imagine a landscape shaped by the aftermath of the dot-com crash, where the very future of entrepreneurship hung in the balance. It was during these hard times that our guest, John Ruffolo went on a journey, driven by a passion for funding innovation and nurturing the seeds of entrepreneurship. With the guidance of luminaries like Anthony Shoapotti and Rick Hansen, the man in motion, John became a founding partner of not one, but two major capital funds, charting a course toward a brighter future for Canadian innovation. He didn't just witness challenges, he saw opportunities amidst the chaos. He recognized that entrepreneurs are like farmers, planting seeds of innovation in the fertile soil of the market. But just like crops need water and sunlight to thrive, entrepreneurs need capital to fuel their growth.

Uncover the unique challenges facing Canadian innovation and the quest to bridge the gap between talent, capital, and markets. Through insightful anecdotes and practical wisdom, we discover the essence of the entrepreneurial mindset: a genuine desire to solve real problems for real people. We learn about the importance of having a clear vision, a differentiated solution, and the resilience to weather the storm.

But perhaps the most valuable lesson is understanding what truly drives success. It's not just about chasing wealth; it's about finding purpose in making a meaningful impact on the world. And for those brave souls venturing into the world of entrepreneurship, there are key criteria to consider: a deep understanding of the problem, a compelling solution, and the ability to execute with precision.

To learn more about John, you can find him on LinkedIn.

https://www.linkedin.com/in/joruffolo/?originalSubdomain=ca

Or visit the Maverix Private Equity website.

https://www.maverixpe.com/john-ruffolo

Expert action steps:

1. Stay intellectually curious.

2. Embrace perseverance.

3. Adaptability is key.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Before Covid and certain political changes, the business world was relatively normal with buyer confidence where it needed to be for businesses to thrive. But things quickly changed as lockdowns, inflation and other politics started changing the way people view the world, dramatically lowering buyer confidence. People contracted, preparing for worst case scenarios. Times have changed and so sales techniques need to change too.

On March 23 - 25, 2024, there’s a virtual event that will dive deep into what these new times look like, how it got here and most importantly, how you can achieve greatness using new techniques that appeal to the hearts and minds of people in a post Covid world.

Soar Live is about making people, businesses, and entrepreneurs uncensored, unleashed, and unstoppable. It’s a 3 day event to activate greatness, help you discover your purpose and achieve your dream life. You’ll discover what’s stopping you and how to get back into your flow. You’ll be made aware of changes in the world and marketplaces including the top 5 reasons VSL and webinars stopped working, and the top organic strategies that don’t cost money that actually bring in clients. Also, people are recklessly preaching AI but users don’t realize what they’re losing in the process. Over these 3 days you’ll learn how to intelligently use AI in a way that maintains your unique message so that you don’t fall into the sea of AI copy.

Soar and Roar costs only $333. For more info and to register, go to https://www.soarandroar.com/soarlive.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Say no more than you say yes. Embrace discomfort. Surround yourself with people that challenge you.”

“When you give people the belief that they can achieve more, they achieve their goals, and that they are more than capable… It’s so empowering. That’s why we get the results that we do….We are a community of very successful people that believe in each other.”

Jase Stevens isn't just any old fitness guru. He's one of the Founders of Man The F Up, and a firmly committed member of the Amer fitness family, along with his awesome sister, Lindsay Martins, of lady the F up.

But let's get down to the basics of why Jase does what he does. He's all about not being comfortable and complacent. He knows that's not where growth happens. He's always pushing himself and others to be relentless, to strive for more. He believes that self-awareness isn't always a walk in the park. Sometimes, it's downright painful. But hey, on the other side of that pain? Clarity and profound transformation.

Jase understands that life's traumas and challenges can really push you to grow. And he knows the importance of having father figures and mentors along the way. That's probably why he's been coaching people in weight training since 2014, and why he joined Amer in 2018.

Man The F Up isn’t just about weight training and muscle. It’s about getting back to the traditional man. Responsibility. Being a good person at heart. Man the F up gives men a community where they can develop themselves on a higher level. Because people are craving that kind of connection and growth.

But here's the real kicker: Jase is all about building himself up so he can be a positive example for boys and men everywhere. Because he knows that people need someone who believes in them. And that's why he puts being of service first.

Expert action steps:

1. Say no more than you say yes.

2. Embrace discomfort.

3. Surround yourself with people that challenge you. 

Visit Amer Fitness to learn more: ManTheFUp

Follow Jase Stevens:

FB @JaseStevensFit

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

One million dollars is a number that’s captured the attention of many entrepreneurs. One million dollars is a testament to your degree of service to your clients or how much you’ve improved their lives. But without the right things in place, you’re not going to make it.

So how can you do it? There are 4 main things but perhaps the most important is knowing your own value. When you know the value of what you bring into people’s lives, you’ll attract more people who need you, and you won’t hesitate charging more, aka what you’re worth.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Winning doesn't just happen”

“The time is never going to be perfect for reaching your goals”

Lindsay’s Martens is a Canadian National bikini bodybuilding champion. Her story is one of perseverance and the power of mindset combined with good mentorship. Her experiences while training for professional bodybuilding are applicable to all aspects of life that demand a high level of performance.

Lindsay's journey wasn't easy. From breaking her foot during competition prep to facing personal setbacks, she shares how she navigated through hardships with determination and resilience.

Believing in herself and her abilities was the key to her success. She tapped into her confidence to achieve her goals, proving that belief in oneself is a powerful force.

It's all about starting small and gradually working your way up. Setting realistic goals, and establishing positive habits within your unique lifestyle and then optimizing them.

Expert action steps:

1. Evaluate Your Associations.

2. Cultivate a Winning Mindset.

3. Take Advantage of Coaching Opportunities.

IG @coach.lindsaymartens

TikTok coach.lindsaymartens

Book a discovery call with Lindsay Martens (LadyDF up) for personalized coaching and support to elevate your fitness and business endeavors. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Tell them to stop trying to close. Instead, start serving people to their dreams. Start enrolling people in their dream. Having that conversation feels good for good people.”

Pivoting during hard or changing times is crucial in business. Covid times were disruptive but many people found opportunities in the chaos. Podcasting was surging at the time (and continues to surge), creating massive opportunity for coaches, consultants, and businesses of all sorts to get their message out there, and ultimately to serve people. But it takes the right strategy and the right heart. Throwing content at the internet… well you get back whatever you put into it. So strategy and heart are everything.

Marc and Nicky bring us a deeper dive into the story of how Nicky became so successful in the world of podcast guesting. They dialled in the strategy and Nicky made the commitment to see it through but what allowed their strategy to be fully implemented and get results so quickly was a service called Podmatch. Their algorithms have created a huge community of podcasters that allowed Nicky’s message to reach millions of listeners. And because of the nature of podcasting, that message is still out there on repeat for the massively growing community of podcast listeners to find.

Some of the podcasting principles you’ll find here include intention, ethics, messaging, timing, strategy, consistency, and of course, being of service.

Go to https://podmatch.com to get instant access to over 10,000 hosts, ready to help you reach your ideal clients.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“We have a vision for this country, we are not scared, and we are speaking with passion and conviction about what we believe.” 

“Believe in yourself. Don’t wait for the government to save you. Stand up and speak out for what you believe.” 

“Take your place in the world. Take your place in Canada and fight for what you believe in.”

Maxime Bernier is one of the most important figures in Canada and the world when it comes to freedom. He’s the leader and founder of the People’s Party of Canada. He spent nineteen years in the Montreal, Canada, financial sector as VP of an insurance corporation and a bank. In 2006, he encouraged Stephen Harper to work toward a smaller government that would lower taxes and respect the constitution. Stephen then asked him to run as a candidate and he eventually became foreign minister. Over time, as Canada started moving toward a socialist era, he found that the conservative party became morally and intellectually corrupt. This was the beginning of the People’s Party of Canada, founded on the principles of individual freedom, personal responsibility, fairness and respect.

Maxime was the only national leader speaking out against the covid hysteria. His opinion wasn’t popular but he stood his ground for the sake of truth. He’s also not scared to raise concerns around mass immigration, radical gender ideology, and supporting the war in Ukraine.

Maxime believes in the future of Canada. “That’s why I’m in politics.” When you have a big government, you have less freedom and the PPC intends to change that. But he believes everybody needs to get involved for the change to manifest as quickly as possible. “We believe in people. We have faith in people. We believe that Canadians have the opportunity, the dignity, and the right to make their own decisions.” It’s a matter of cause and effect. What you put into the world is what you get out of it, so if you want to see change, get engaged and help make it happen.

Expert action steps:

1. Believe in yourself. Don’t wait for the government to save you.

2. Stand up and speak out for what you believe.

3. Before voting, take 10 minutes to look at the platform of every political party.

4. Take your place in the world. Take your place in Canada and fight for what you believe in. You can always count on the PPC.

https://www.peoplespartyofcanada.ca/about

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“The leaders of tomorrow will be the most aligned, congruent, and willing to serve their fellow man. They must truly care.”

The old-school sales tactics that use pressure and posturing don’t cut it anymore. The noise coming at us from every direction is always growing louder, and when it comes to sales, buyers have seen it all and are programmed to be skeptical. The sales process is cold, giving them nothing to hold on to so they demand certainty. That’s why it’s time for a shift towards heart-driven selling. They demand certainty but what they need is authenticity. Real relationships with people who genuinely care about solving their problems. People who would walk away if they realized they don’t have the solution the buyer needs.

These are genuine, grown-up conversations built around truth and integrity. That’s what a heart-driven selling is all about. It’s about understanding your clients’ needs and working together to find the best solutions.

The program “Get Booked & Get Paid”, incorporates heart-driven sales into its methodology for podcast guesting. Countless business owners have achieved lower refund rates and higher referral rates, proving that this really is the sales methodology of the future. If you’re ready to take your business to the next level, it’s time to embrace heart-driven selling. It’s not just about making sales; it’s about building meaningful relationships and creating lasting impact.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Your title does not give you the excuse to not connect with your employees.”

There’s a direct connection between your business success and how you lead and connect with your employees. It’s a people first approach, which of course also applies to clients, but when staff eagerly follow a heart driven leader, your clients are sure to feel it.

Heart leadership starts with looking inside at your own behaviors and patterns to consider if there’s a better way. Take that one step further and make those who you lead feel seen, heard, and valued, and you’ve created an environment where people want to follow you as much as you want to lead them.

Traycee Mayer is calling out people who call themselves leaders but who don’t really play the part. She has an inherent interest in other human beings and bringing their talents to the surface. With 43 years of heart leadership experience in full service hotels and convention centers, she knows this is what the world needs. She’s now an executive coach, author, and speaker. Her book, The Leadership Contradiction, is leveling up leadership and business.

Learn more about Traycee Mayer at https://beyouleadership.com. 

You can find The Leadership Contradiction on Amazon. https://a.co/d/372cp13

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.