EP483: TL Nuggets #116 - Thought Leader vs Influencer Part 2

The least proven and least valid information is what gets the most attention by the masses and is what fuels most popular influencers. The people who really need your help and who’ll be willing to pay for it are looking for thought leadership that leads to real outcomes. Today’s nugget is about how to deliver the right message that leads to real outcomes that will attract the right people. Not the most people.

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