“The magic isn’t just being on a podcast—it’s knowing your message, who to say it to, and what not to say.” 

 Let's welcome back Marc Von Musser as him and Nicky tackle a hot-button topic every business owner and thought leader needs to hear: the seismic shift from old-school media to the explosive power of new media. 

 If you’ve ever wondered why massive ad budgets and traditional media coverage don’t guarantee success—or how to win the game of influence without breaking the bank—this conversation is for you. 

 What You’ll Learn: 

 • The New Media Advantage: Why podcasts are dominating attention spans and how Donald Trump leveraged them to crush a $1 billion spending disadvantage in the recent election. 

• Old Media is Dying: Six corporations control the narrative—but the audience is tuning them out. Learn why trust in traditional media is at an all-time low. 

• Case Study: Trump vs. Kamala Harris: A deep dive into how Trump’s strategic podcast appearances reached millions of hungry listeners while Kamala’s outdated strategy fell flat. 

• The Business Parallel: Why traditional ad spend is becoming a black hole—and how long-form, unscripted conversations on podcasts deliver real ROI. 

• How to Win on Podcasts: 

• The keys to picking the right shows. 

• Crafting an authentic message that resonates. 

• The art of the non-salesy sales pitch.  

Podcasting is the platform to reach highly educated, affluent, and motivated audiences. Traditional media? A money pit. Podcasts? A golden opportunity for authentic connection, trust-building, and influence. 

 Special Opportunity: Get Booked and Get Paid Workshop 

 Ready to supercharge your business with podcasting? Don’t waste time on ineffective agencies or trial-and-error guesswork. Join Nicky and Marc’s two-day intensive workshop, Get Booked and Get Paid, happening December 27-28. 

• The insider secrets to landing 720 podcasts per month. 

• Crafting your message to convert listeners into clients. 

• Proven strategies to add six to seven figures to your business—all without spending a dime on ads. 

• Investment: $2,000 (a fraction of agency costs). 

Final Thoughts: 

This episode isn’t just about politics or media—it’s about how you can harness the power of podcasting to grow your influence, income, and impact. Listen now to uncover the strategies top thought leaders are using to dominate in a changing world. 

🔗 Follow Nicky on social media for updates and actionable tips.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Putting the client in the chair and injecting them is only part of the skillset. The question is, how do you get that person in your chair in the first place? And how do you get them to come back?” 

Dr. Dia Burger shares her 20+ years of experience turning med spas into multi-million-dollar success stories. She explains how optimized systems can raise hourly earnings from $200 to thousands. She also reveals the key to getting clients in your chair, delivering natural results, and ensuring they return.  

From small-town boutique spas to large-scale operations, she breaks down what works, what doesn't, and how to maximize every opportunity in the beauty industry. She discusses why 90% of med spas or medical people fail in their first year and how to avoid common pitfalls. You will discover the power of efficient systems, mindset shifts, and proven strategies to enhance your business. Whether you're a new injector or an experienced med spa owner, this episode will redefine how you think about opportunity costs and success in your field.  

 Expert action steps: 

 Evaluate your business systems. Are you leaving revenue on the table due to inefficiencies? 

1. Have the tough conversations. Show clients the tangible costs of inaction—broken down into meaningful, measurable data. 

1. Book a call with Dr. Dia Berger. If you own a med spa, you cannot afford to miss her insights. 

 Dia is the founder of the Internatinal Med Spa Academy. Learn more at https://www.medspamethodacademy.com. 

 You can also find Dr. Dia Burger on Linked In. 

https://www.linkedin.com/in/drdiaburger/?originalSubdomain=ca 

 Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Blue jeans and boots built America, and if we’re going to build it again, this renaissance, it has to start with jeans and boots.” 

 Today we welcome Pete Roberts, a pioneer in American manufacturing and the visionary behind Origin USA and Jocko Fuel. Known for reviving manufacturing on American soil, Pete shares his personal journey from small-town Maine to building a brand synonymous with grit, resilience, and purpose. Pete is driving an American-Made Renaissance. He shares his mission to bring manufacturing back to the U.S., emphasizing the importance of American-made products and the generational craftsmanship that built America’s industrial heartland. From rescuing a denim factory in North Carolina to rebuilding the supply chain from “dirt to shirt,” Pete’s goal is simple yet profound: make quality products, built entirely in the USA. 

After a defining moment in Abu Dhabi, Pete doubled down on creating Origin, a company committed to manufacturing high-quality jiu-jitsu gis, jeans, and boots on U.S. soil. The journey wasn’t easy, but Pete’s “crime of passion” became the foundation of Origin USA, where every product is crafted to last a lifetime. 

“Built by Freedom” is more than just a tagline for Pete Roberts—it’s a mission. Pete is reshaping American manufacturing, one pair of jeans at a time, while challenging us all to rethink how and where we make our purchases. This episode is for those who believe in supporting products with purpose, and for anyone who wants to understand what it takes to build a legacy from the ground up. 

Pete’s Expert Action Steps for Purpose-Driven Success: 

1. Long-Term Vision 

“Anything great in life takes 10 years.” Committing to a decade to build something meaningful is essential for creating lasting impact. 

2. Purpose Over Ideas 

Purpose is the gravitational force that drives ideas. When grounded in purpose, your work will outlast fleeting trends and establish a legacy rooted in genuine impact. 

3. Mind Share and Soul Share Over Market Share 

Forget chasing market share. Focus on building genuine relationships with customers who believe in your mission. Capturing mind and soul share leads to loyal customers who value more than just the product. 

Key Product Highlights: 

• Origin’s Jeans and Boots: Built by freedom, Origin’s jeans and boots are not just products—they’re symbols of American resilience. These handcrafted items represent Pete’s commitment to making apparel that not only lasts but tells a story of quality and pride. 

• Jocko Fuel: Created with his partner Jocko Willink, Jocko Fuel offers premium nutritional products available across major U.S. retailers, supporting customers who value fitness, discipline, and purpose. 

Where to Learn More and Support: 

• Origin USA: Discover products built by freedom, including jeans, boots, and jiu-jitsu gis. 

• Jocko Fuel: Fuel your body with purpose-driven nutritional products. 

Listeners, this is your chance to support the resurgence of American manufacturing. Join the movement, spread the word, and let’s build a future that’s made in America. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

"It's making money—wait for it—by being a guest on somebody else's podcast. We call it podcast guesting." 

Feeling the squeeze of rising costs and looking for a new way to earn income? In this episode, Raymond and Nicky Billou explore an innovative strategy few people know about: making money by being a guest on other people's podcasts. Nicky shares his journey—from struggling to make podcast guesting work, to cracking the code on his 101st appearance. This episode is packed with practical tips, real stories, and an in-depth look at how anyone can turn five hours a week into a profitable side hustle. 

In this episode, you'll discover how to make money by guesting on podcasts, learn from Nicky's journey to a breakthrough, understand the importance of setting a powerful intention, find out about AI-driven platforms for booking guest spots, and get practical steps for getting started, including using Nicky's scorecard to evaluate your potential. 

Key Segments: 

1. Introduction to Podcast Guesting: Nicky reveals how being a guest on other people’s podcasts can be a unique way to generate income beyond just exposure. 

1. The Power of Intention: The importance of approaching every podcast appearance with a powerful intention to generate leads and clients. 

1. The 101st Episode Breakthrough: Nicky shares his inspiring journey—after 100 unsuccessful appearances, he found the winning formula that turned guesting into a profitable venture. 

1. Leveraging AI for Guest Opportunities: Learn how to use AI-driven platforms to find and pitch for podcast guest spots, making the process efficient and cost-effective. 

1. Getting Started with Podcast Guesting: Practical tips on how to begin, from using Nicky’s scorecard to evaluating your current skills to booking your first guest appearance. 

Links Mentioned: 

• Sign up for Nicky's course at Aaron.com/booked 

• Take the Podcast Guest Scorecard test to assess your skills 

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. 

www.Aaron.com 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

Enter the epiphany moment and play around with the Law of Attraction. You will see that it works whenever you actually do it. Go full throttle—no quitting. Do the gratitude and visualization exercises daily—just five or ten minutes a day—and bam, you will see things shift. The Law of Attraction works, but only if you actually put in the work. 

You should also use the Time Lapse Method, where you list 15 things you're grateful for in the present tense, including past, present, and future blessings. It's like time travel, but for your mind, and it gets your subconscious to think that all those good things are already happening. The secret sauce? Don't do it just for the results—bask in the feeling, enjoy the process, and make it part of your daily routine, like brushing your teeth (but more fun). And if you really want to hit that $10 million goal, you have to get real—visualize all the things that could go wrong, too, so your brain is prepared for success and stress. Most of all, love the process and the results will follow. 

Andrew Kap is the author of “The Last Law of Attraction Book You’ll Ever Need To Read” -- a perennial bestseller giving readers a unique understanding of the topic that no other “LOA” book has ever been able to do — by going the extra mile of addressing WHY people who get excited about trying it out still can’t manage to get in the habit of using the methods for just five minutes a day.   

The book has sold over 150,000 copies, bolstered by thousands of five-stars on Amazon, and a growing YouTube channel devoted to it. 

Expert action steps:

1. Have a schedule. 

2. Make it fun. 

3. Do it in a way that works for you. 

The Last Law of Attraction You’ll Ever Need to Read 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Have you ever felt hesitant to invest in yourself, wondering if it’s just "too much money"? What if that hesitation is holding you back from major growth? 

One common obstacle many coaches face is the 'too much money' objection from potential clients. By reframing the distinction between spending and investing, coaches, business owners, and professionals can recognize that strategic investments in personal growth are not merely expenses—they’re essential for levelling up in both income and impact. 

Whether you’re a coach, entrepreneur, or aspiring thought leader, go beyond your comfort zone, break free from a scarcity mindset, and embrace the transformative power of investing in yourself. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

Have you ever wanted to master a subject like fitness, sleep, or stress management quickly and deeply? Imagine creating your own "Personal PhD" to dive into topics that truly matter for your life and well-being. 

In today’s world, education isn't just limited to formal institutions. How can you take control of your own learning journey in a way that feels intentional, personal, and transformative? 

Breaking down how to design your own "Personal PhD," a self-directed learning path where you control the topics, resources, and goals. Whether you’re looking to master fitness, longevity, sleep, or stress management, you’ll learn how to structure your learning, identify key resources, and apply the knowledge in real life. From curating information to measuring progress, this episode covers everything you need to know to design a personalized learning experience that leads to true mastery. 

Joining us again is Michael Ostrolenk, a coach and thought leader with decades of experience in therapy, coaching, and personal development. His "Personal PhD" approach has empowered countless individuals to take control of their education and use it to transform their lives. Michael shares practical steps to create a self-directed learning plan tailored to your interests, fueling exponential growth in every area of your life. 

 We all have areas we want to improve—whether it's fitness, longevity, or business growth. With so much information available, it's easy to feel overwhelmed. This episode offers a methodical approach to tackle these subjects and make meaningful progress. 

IG: @mostrolenk 

Website: Michaeldostrolenk.com 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“How do you learn something from the past, but then say, what if the future is completely different? What if it's what if the whole industry takes a hard right turn in two weeks? Are you even thinking about that or even anticipating? Are you looking around to see if it's going to possibly happen?” 

Have you ever considered how creativity can play a crucial role in strategic planning and long-term success? What if tapping into your creativity could unlock the growth potential of your business or even transform your leadership approach? 

In both business and life, we often find ourselves stuck in routines or frameworks that limit our creative potential. Many of us start with limitless imagination, but as we grow older, rules and conformity restrict that innovative spark. What if we could reclaim that creativity and apply it to our strategies for growth, leadership, and success? 

A powerful connection between creativity and strategic planning. Learn how creativity, often overlooked in business, can become a game-changing skill to solve problems, scale teams, and prepare for the future. Fostering an open, creative culture in your organization, one where ideas can flow freely, and innovation thrives. Whether you’re an entrepreneur or a leader looking to transform your approach, this conversation will help you break free from the limitations of conventional thinking and develop strategies that inspire growth and success. 

Marty Strong is a former Navy SEAL, CEO of a mid-market healthcare company managing 90 doctors and nurse practitioners, and the CEO of a management holding company. He’s also a best-selling author of nine books, with his 10th book launching soon. With his unique blend of military discipline, business leadership, and creativity, he shares how bending the rules and encouraging innovation can drive success in any organization. 

Website: MartyStrong.com  

Books: Be Nimble 

Be Visionary 

Be Different 

Expert action steps: 

1. Intellectual humility. Purge yourself of your ego. 

2. Intellectual curiosity. Look 360 degree for insights from all kinds of sources. 

3. Intellectual creativity. Honestly and holistically look at the true situation related to your goals. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“When you focus on your people first, everything else falls into place. Take care of your people, they'll take care of your business.” 

Are you tired of the traditional command-and-control leadership style that seems to stifle creativity and limit potential? What if there was a different approach that could elevate both your team and your business? 

A fresh perspective on leadership and how embracing a more human-centered approach can unlock higher performance, retention, and success. 

Breaking free from outdated leadership practices and shifting toward a model that prioritizes people over profits, ultimately benefiting both. Discover how this transformative way of thinking can help your organization win the war on talent and thrive in a post-pandemic world. 

Dr. Jennifer Nash is the author of Be Human, Lead Human, and a thought leader in leadership transformation. With decades of experience across industries, Dr. Nash helps organizations reframe their leadership strategies, transitioning from rigid hierarchies to a more facilitative and coaching-oriented approach. Her expertise has helped countless companies reimagine how they lead, innovate, and retain top talent. 

Expert action steps:

1. Don’t be afraid to be yourself in a workplace. 

2. Trust first to get trust. 

3. Make people feel they matter. 

Book: Be Human, Lead Human 

Websites: 

Dr. Jennifer Nash: https://drjennifernash.com/ 

Human Leader Index: https://drjennifernash.com/hli 

HLI Masterclass: https://drjennifernash.com/humans-masterclass 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Are people the biggest challenge in your business? What if there was a proven way to transform your leadership team and create seamless collaboration that drives growth? 

Whether you’re a business owner or an executive, you've likely faced moments where it felt like your team was pulling in different directions, preventing your company from reaching its full potential. You're not alone—managing people effectively is one of the most common and complex challenges in business. 

Discover strategies to overcome the people challenges that hinder your company's growth. Learn how effective leadership can foster harmony, enhance collaboration, and build a culture that aligns with your company's goals. This episode goes beyond traditional management—it's about unlocking your team's full potential and creating an environment where everyone thrives. You'll gain insights into how leadership can drive synchronicity and long-term success for your business. 

Linda Martin is a globally recognized expert in leadership and team dynamics. With experience across 50 countries and 75 industries, Linda has a unique ability to help leadership teams "get in sync." She’s worked with fast-growing companies to solve their most pressing people challenges and ensure their teams are working together, not against each other. From her humble beginnings on a hobby farm to advising top executives, Linda brings a wealth of experience and insights to help businesses create cohesive, high-performing teams. 

Watch out for Linda’s upcoming book: In Sync: How to Get Leadership Teams Right. 

Website: Lindamartinresults.com 

LinkedIn: Linda Martin 

Listen to Linda’s Podcast ‘In Sync with Linda Martin’ on Spotify or Apple, 

Expert action steps:

1. Build and lead an all-star team. 

2. Be an expert at building collaboration, not competition. 

3. Be a phenomenal connector. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.