EP564: Raymond Aaron - Sales Drives People Crazy!!
“You only have a business if you have clients who’ve paid you”
These days, the word "sales" and even salespeople themselves often come with a negative connotation. It's like this dark cloud hanging over the otherwise sunny world of business and life. But the truth is, sales are not the enemy. In fact, they're an integral and important part of both business and life. However, we understand why so many people are scared of it.
One of the biggest fears people have about selling is that they'll come across as pushy or engaging in "hard selling." Selling isn't about being pushy just for the sake of making money. It's about being of service to people, helping them find solutions to their problems, and improving their lives in the process.
Let's be real, no one likes to hear "no." But in business and in life, we need to be prepared to hear "no" more often than not. It's all part of the journey. And remember, it's not personal. It's just part of the process. Don't hold back your solutions from those who need your help. Approach sales with the mindset of genuinely wanting to improve someone's life, and you'll find that success naturally follows. And, remember to carefully target your ideal audience. Don't waste time trying to sell to people who don't need your service or product. Focus your energy on those who will truly benefit from what you have to offer.
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