EP595: TL Nuggets #172 - Real Talk About Sales
“Without sales, you don't have a business, you have a hobby.”
“You cannot serve them out of pain until you’ve sold them into working with you.”
Do you find yourself saying, "I love coaching, but I hate selling"? Is your business struggling because you shy away from sales? If you're a coach, consultant, or solopreneur, you know the challenges of balancing your passion for helping others with the necessity of selling your services.
Today’s episode is about the importance of sales in any business. Sales is described as the lifeblood of a business—without it, you're not running a business, you're running a hobby. Let’s tackle common negative experiences with salespeople and how they can impact one's perception of sales. Despite these experiences, we know that sales are essential for achieving dreams, living a fulfilling life, and attaining financial success.
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