Empower your ability to change the world and help people. These liquid assets highlighted in today’s nugget are what you need to increase the lifeblood of your business, grow your reach, and make the impact you’re meant to make.
Also mentioned:
Robert Cialdini (PhD) book Influence.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“To persuade, speak not to argument. Speak to self-interest.” - Ben Franklin
“In terms of thought leadership you have to differentiate yourself from the herd, from what most people are doing in a standard and conventional way. And then you get the chance to be seen as someone who’s leading on that topic or in a new direction on that topic.”
Dr. Robert Cialdini was a researcher, academic, scholar, and teacher when he realised that it wasn’t enough to live in a world of seemingly artificially constructed studies on human behaviour. So he differentiated himself from the confines of standard research and became a thought leader who blew open the doors of his research for the masses who were genuinely interested and could benefit from it. In an effort to discover more about persuasion, Dr. Cialdini began covertly educating himself within the training programs of several industries that rely heavily on persuasion. He discovered seven universal principles that can be harnessed for success. This became his first book, Influence: The Psychology of Persuasion which has sold over 5 million copies. He’s since written 4 more books of the subject of persuasion and his organisation, Influence At Work will be launching a new program called the Cialdini Institute in June 2023.
Today, Dr. Ciandini takes a deep dive into persuasion with a special emphasis on the 7th principle. He takes us through the process of persuasion, how it works, and how to implement it ethically and effectively. Other topics covered include developing true thought leadership through originality, the difference between thought leadership and thought followership, and several suggestions for how to monetize your persuasive thought leadership through unity strategies.
Go to Influenceatwork.com to find more information about Dr. Cialdini’s work and about the Cialdini Institute launching this June. Signup for the newsletter to be the first to hear about the Institute launch.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“You’re going to want to know about the 3 types of capital because you’re going to want to know what they are, how much of each you have, and how you can deploy them to your benefit.”
Like all things in business, these three things are just part of normal life. But in business, they grow as your business grows and you can leverage them all to improve all aspects of your life and business by learning to recognize them and learning to develop them.
Listen to the end with paper and pen or a device ready to do the 3 types of capital exercise.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“You will become the people you spend the most time with.”
Growing and operating a business takes a certain mindset and just like in our personal lives, health and happiness have a huge impact. Many entrepreneurs have found a certain level of success but they plateau and struggle to breakthrough $60,000/year. Crystal O’Connor is a business coach who combines money, fitness and mindset into a powerful program called Rich Fit and Happy. The program focusses on women established in business who want to achieve a new level of success that will give them to the ability to focus on what’s most important in their lives.
You can find Crystal on Instagram as The Crystal O’Connor.
You can lean more about Rich Fit and Happy at https://www.richfitandhappy.com/.
You can also join the Rich Fit and Happy Facebook Group.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
Going through life waiting to be served produces average results for you and keeps you one step away from contributing to the efforts and results of those around you. This episode is about truly showing up to elevate the whole room. Elevating the potential for those you do business with while ensuring you get the biggest return on your investment.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
While travelling in Europe with his wife for six months, Tim Leatherman made a practical note to modify his pocket knife to include a pair of pliers. Later, he saw the potential in that idea and started on the path to becoming the world’s first and, to this day, the world’s leading multitool producer. It took a few years to get things started and involved tremendous support from his wife and eventually his business partner, Steve Berliner, who helped Tim through the final stages of bringing Leatherman Knives to the market. In their first successful year, they hoped to sell 4000 knives but when Cabela’s, then only a mail order catalogue, featured their knives, they quickly sold 30,000 and attracted a lot of attention from L.L. Bean, Sharper Image, Neiman Marcus, and Eddie Bauer. Ten years later they sold 1 Million knives in one year.
Leatherman Knives was founded and remains in Tim’s home city, Portland, Oregon. They pride themselves on being almost entirely owned and operated in the United States. Today, Tim talks about the need for competition for raising standards in business, taking inspiration and advice from outside sources like partners and projects, and other lessons learned from 40 years in business.
Expert action steps:
Set goals.
Persevere. But understand the fine line between perseverance and refusal to accept reality.
It will take longer than you expect to become successful and it will cost more.
Learn what you need to know as you go along.
Sweat the details.
Hire good people.
Don’t let your employees make the same mistake three times.
Delight your customers.
Make money.
Have fun.
To find a Leatherman you can go to leatherman.com or one of the following retailers:
Home Depot, Cabela’s, Bass Pro Shops, Mountain Equipment Coop.
You can also have a Leatherman custom engraved at Leatherman.com.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“The problem that people are having today is there’s a lot of fear that they’re feeling inside but they’e not facing it. They’re trying to burry it.”
The media loves fear and there’s plenty going on in the world today that they can use as material to spread it. Of course it’s true that scary things are happening, but it’s up to you how you react. Will you let fear and the fear mongers disable you and keep you from serving others and fulfilling your dreams? Or will you stare the fear down, looking for the abundance of opportunities THAT ARE THERE to serve others while fulfilling your dreams?
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“If you’ve taken the time to write something, it’s probably going to be something that there’s a market for, that somebody’s going to want to read. Otherwise you wouldn’t have been inspired to write it. It’s not as if you’re just doodling for your own pleasure. The question is how big is the market and is someone able to discern the size of that market.”
An author knows the immense satisfaction that comes from connecting with thousands or millions of people through written word. Peter Kirsanow is an author who prides himself in upholding the traditional values that he believes make the United States great and powerful. He's a true patriot, an author of thriller novels, a lawyer, and he’s the longest standing US Civil Rights Commission member. His experience as lawyer and the fact that many of his family members serve in the military, air force, and navy allows him to depict reality very accurately and has attracted attention from navy SEALS who’ve contacted Peter directly to say as much. Peter's first book, Target Omega, was published in 2016. The sequel, Second Strike, was published less than two years later. Peter then joined the W.E.B Griffin series, Men At War, with The Devil’s Weapons in 2022.
You can learn more about Peter Kirsanow at Penguin-Random House publications.
Expert action steps:
Work. Work work work work. There are people with genius and talent but this notion shouldn’t stop you from working hard to achieve your goals. Hard work can look like genius.
When you try to conform your soul to something larger than yourself, it can compel to go beyond your comfort zone and lead to new accomplishments.
Do not be deterred by the naysayers.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“When you invest in yourself, you get a multiple return on your investment.”
When it comes to doing business during a recession, we’ve already learned about the mindset you need. Face the recession and all of your challenges head on. Your mindset will determine your outcome. Then we learned about dialling in a powerful message to inspire your prospects to have courage in these uncertain times. Now, we’re learning about how you can triple your income by investing in yourself, setting the example for your clients to do the same.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
“For the Epoch Times and NTD, what we have been doing, is although we keep an eye on the profit, we always follow the heart. That’s when you know you’re doing the right thing. And that’s when you know that when you actually go through difficulties, you’ll always have a likeminded team to fight with you and go through the difficulty with you, and there will be light at the end of the tunnel….That’s our best business model, because if we can speak truth, we can always find the audience. And we have peace of mind in our hearts an the business is solid because of that.”
Heart leadership is the most powerful and sustainable business model. The Epoch Times and NTDTV (New Tang Dynasty Television) are setting a prime example of how leading your business with heart not only changes the world, but also creates a solid foundation for your business and profits to grow. It’s really such a simple principle that only calls on us to actively care about others.
Joe Wang has seen the extreme opposite of heart leadership, growing up in communist China under the control of the Chinese Communist Party. On the surface, events like Mao Zedong’s Great Leap Forward painted a picture of a powerful government that had the people’s best interests at heart. But Joe’s family and many others saw a very different view as millions died from hunger and disease. Motivated by these events, Joe worked hard to establish a career in the vaccine industry, eventually landing in Canada at the largest vaccine company of its time, Sanofi. After 10 years in the industry, it was clear that the structure of that business model was leaning more toward profits than people. During this time, Joe also began practicing Falun Gong (aka Falun Dafa), a meditation practice originating in China that brought health benefits to people and a higher quality of life. It became extremely popular in China in only a few years but in 1997, the CCP started persecuting millions of Falun Gong practitioners. These events inspired Joe to begin a new career in media, helping establish what would become NTDTV and The Epoch Times, so that people throughout the world would be informed of the critical facts that should be available in a free society without interference from corruption.
Joe is now the CEO of NTDTV Canada and a columnist for the Epoch Times.
You can read Joe’s contributions to The Epoch Times at EpochTimes.com. Search for Joe Wang and you’ll find several columns that he’s written.
Also check out NTD.com
Expert action steps:
In business, don’t just chase money, following your heart is the most important.
Be true to yourself and be truthful in your business. Have a realistic perspective about what’s going on.
Believe in humanity. Human beings are precious and we should believe in our communities so we can make our countries a better place and make our businesses more profitable.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.