EP592: Steve Robinson - The Chick-Fil-A Story - From $100 M to $7 B, By Not Focusing On The Money

“A brand is a promise that you can make to your customers.”

Ever wonder how a small-town boy grew up to help build one of the most successful fast-food chains in America? Be passionate about leadership, marketing, and have the power of strong values in business.

Steve Robinson is a highly respected business leader known for his tenure as Executive Vice President and Chief Marketing Officer at Chick-fil-A, Inc. With a career spanning 35 years at Chick-fil-A, Steve played a pivotal role in shaping the company's marketing strategies and culture. He is also an author and speaker, sharing his insights on leadership, marketing, and values-based business practices. He shares his remarkable journey from his early life in South Alabama to his transformative role at Chick-fil-A, where he worked closely with founder Truett Cathy to grow the company from a modest startup to a multi-billion dollar empire.

For more on Steve Robinson’s insights and the Chick-fil-A story, pick up a copy of "Covert Cows and Chick-fil-A."

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

EP591: TL Nuggets #170 - Marilyn Jenkins - Add 6 Figures To Your Business With Google Business Profile

Do you know how to make your business stand out on Google? Do you want to drive more traffic and attract your ideal customers effortlessly? 

If you're an entrepreneur looking to enhance your marketing strategies, you're in the right place. Today, we're going to discuss a crucial topic that can transform your business: creating and leveraging the power of Google Reviews and Google Business Profiles. 

Marilyn Jenkins is a leading expert in digital marketing, to explore the ins and outs of Google Business Profiles. She shares her journey, insights, and actionable tips on how to optimize your Google Business Profile to dominate local search results. 

"The Google Business Profile Training Guide," provides step-by-step instructions for setting up and optimizing your Google Business Profile. Whether you’re ready to outsource your marketing or prefer a DIY approach, you can find here solutions tailored for you. 

Expert action steps: 

  1. Take action. Execution is the biggest thing people miss out on. 

  2. Get a plan, make it part of your process to get a review after every single deal closes. 

  3. Claim your business before someone else does. 

LinkedIn: Marilyn Jenkins 

Website: MaximizeYourGBP.com 

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EP590: Dr Robert Glover - Embrace The Hustle

“Learn from somebody who's bumbled their way through something rather than somebody who just naturally came by it.” 

Did you know that personal struggles can transform you into a thought leader? Many of us face challenges and uncertainties in life, often feeling lost or overwhelmed. It's in these moments of struggle that we find our true purpose and strength. 

Learn how adversity can shape our identities and push us toward meaningful change. We’ll hear stories of individuals who turned their challenges into opportunities, revealing the strength and clarity that can emerge from hardship. 

Dr. Robert Glover is a distinguished figure in the realm of men's self-improvement. With a PhD in marriage and family therapy, Dr. Glover is the author of the groundbreaking book, No More Mr. Nice Guy. His unique insights and personal experiences have helped countless men find their purpose and live more fulfilling lives. 

Grab a copy of No More Mr. Nice Guy and start your own journey towards self-discovery and empowerment. 

Expert action steps: 

  1. Get a meditation coach.  

  2. Get a fitness coach.  

  3. Get a sleep coach 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level

EP589: TL Nuggets #169 - Rob Ferguson - How To Create A Legacy Business

“Change is an external phenomenon. Transition is internal. How we human beings transition ourselves to that change and through that change is what makes all the difference in the world.” 

Have you ever wondered how family businesses can thrive across generations despite countless challenges? As entrepreneurs, we all strive to create businesses that not only succeed but also stand the test of time. Whether you're running a startup or a well-established company, the insights shared in today's episode will resonate with anyone dedicated to business growth and sustainability. 

Learn about the delicate balance between flexibility and structure and how to lead a business that can withstand the test of time. Explore how family businesses grow, scale, and plan successful exits. 

Go to Ferguson-Alliance.com a tonne of relavant information including blog, newsletters, and videos. 

Email Rob directly at Rob@ferguson-alliance.com. 

You can also find Rob on LinkedIn. 

Expert action steps: 

  1. Understand what’s really important in life. 

  2. You need to plan for your succession early, as soon as you start your business. 

  3. Growing a business is really hard to do, and it's really hard to sustain. Pick a growth strategy that you can actually implement next. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

EP588: Chriss Smith - Unhurtable

Ever wondered what it takes to master the toughest challenges and achieve peak performance in life? We all seek to reach our full potential and learn from extraordinary individuals. Be inspired and learn how to apply the principles of discipline, focus, and intention to your own life. 

We all seek to improve ourselves, whether it's through fitness, mindset, or personal growth. But true growth requires a holistic approach, by blending the physical intensity of CrossFit with profound mindset education, you have to equip yourself with the tools needed to thrive in all aspects of life. Whether it's mastering physical challenges or cultivating mental resilience, discipline, focus, and intention. 

Chris Smith is a former Navy SEAL from a special missions unit, owner of Trident Mindset and Trident Athletics, and a leader in applying SEAL principles to everyday life. We've all heard about the legendary mindset of Navy SEALs, but few get to hear firsthand how these skills translate into everyday life. Chris has dedicated his post-military career to helping others reach their full potential through fitness and mindset coaching. 

If you’re interested in physical training, mindset trainingsend a message to: Csmith@tridentmindset.com 

Expert action steps: 

  1. Don’t be afraid of the man in the mirror. You cannot lie to man in the mirroe. He knows the truth. 

  2. Journal. Don’t be afraid of the blank page. A short pencil is better than a long memory. 

  3. Go back to basics. Learn the basics really well, then move forward. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

EP587: TL Nuggets #168 - Marc Von Musser - Authentic Messaging And The Use Of AI

Is your message falling flat and failing to attract clients? Do you know how does a weak message is holding you back? You have to learn how to create a powerful, impactful one. We all know the frustration of putting time and money into marketing efforts that don’t pay off. If your phone isn’t ringing off the hook, your message might be to blame. 

Many people don’t realize their messaging is ineffective. If your message doesn't translate into new clients or cut through market noise, it's weak. Marketing should activate ideal clients and drive engagement. The common mistake is focusing message on oneself rather than the client’s problems. Effective messaging must be client-centered. Your message must be directly relevant to the audience’s current needs. 

Get Booked and Get Paid, designed to help you navigate this challenging environment. For more information, visit ecircleacademy.com/getbooked. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

EP586: Lexie Ward & The Hammer Fitness Panel - Why Fitness Matters To Your Success

“Men and Women need spaces that are unique to them because men don't really fully understand everything a woman's going through, and women don't fully understand everything a man's going through.” 

How powerful thought leadership in fitness can truly transform lives? Have you ever thought how the people around you influence your journey to health and fitness success? In the hustle and bustle of our daily lives, finding the time and motivation to focus on our health and fitness can be a real challenge. Many of us struggle with weight issues, confidence, and the daunting task of starting a fitness journey. 

Hammer Fitness Club stands out from other coaching programs due to its holistic and individualized approach. Its coaches are not just fitness experts; they are mentors who provide continuous support and motivation. Being part of a positive and supportive community is invaluable when it comes to achieving fitness goals. The people you surround yourself with can significantly influence your success in any endeavor, including fitness. Reevaluating your personal circle and ensuring that you have a supportive network of like-minded individuals is crucial. 

Expert action steps: 

  1. You're capable of more than you think you are. 

  2. Trust the process. 

  3. Show up for yourself every day. 

  4. “You get to”. Once you start saying you get to, changes everything. 

  5. Do it even when you don't want to. 

Follow Lexi Ward on Instagram Lexircise, Hammer Fitness, and Lady the F Up for more tips and inspiration on fitness and nutrition. 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

EP585: TL Nuggets #167 - Do You Have A Hobby Or Do You Have A Business?

Are you treating your business like a hobby or like a true enterprise? If you’re a coach, consultant, author, or speaker, who’s selling your expertise to make a difference and earn a living, it's time to look in the mirror and affirm, "I am a business owner, and I am a master at sales and service.” 

Sales isn't just about transactions; it's about serving others with your expertise. When you integrate this mindset, you lay the foundation for a business that not only sustains but flourishes. Commit to mastering sales. Embrace the journey from beginner to expert, accepting initial challenges as opportunities for growth. Engage in continuous learning through masterminds, coaching, and professional development. 

Understand the distinction between treating your passion as a hobby versus a business. While hobbies are enjoyable, turning your expertise into a profitable enterprise requires a shift in mindset and commitment. Invest time and resources into your growth. Be relentless in your pursuit of excellence, leveraging every opportunity to enhance your skills and achieve victory in your endeavours. 

Also Mentioned: 
Robin Sharma 

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EP584: Magda Bañas - Why Optimizing Your Health Can Add 6 Figures To Your Income

“There is nothing worse than having a negative environment because that won't be conducive to your goal.” 

How does a top fitness coach transform lives with just a few key changes? Are you someone striving to improve your fitness, nutrition, and overall health? We all want to feel our best, look our best, and perform at our highest level, but sometimes we need guidance to get there. 

Join us and discover body transformation, exploring practical tips on nutrition, the importance of physical activity, and the power of consistent, small changes over drastic overhauls. Magda Bañas works with my GOAT mentor, Amer Kamra, and brings a wealth of knowledge and energy to the table. 

Expert action steps: 

  1. Do something for yourself at least 30 minutes a day. 

  2. Stop drinking your calories. Replace sodas and frappuccinos with water. 

  3. Find a community or accountability that supports and elevates you. 

If you're ready to take control of your health and start making meaningful changes, don't wait. Follow Magda on Instagram @magdañas and book a call with her through the link in her bio. 

Also Check out Amer Kamra Fitness: https://manthefup.com/coaches/ 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

EP583 – TL Nuggets#166 - eCircle Thought Leader Panel

Ever wondered how top thought leaders transform their visions into six and seven-figure realities? Ever found yourself feeling isolated at the top of your game, needing that extra push to go further? Some people are in the same boat, striving for success while navigating the challenges of entrepreneurship. 

Whether you're an entrepreneur, coach, or consultant, you've likely faced challenges in scaling your business, finding your voice, or navigating the complex landscape of thought leadership. You're not alone, and today's episode will provide insights from those who have been in your shoes and successfully navigated those challenges. 

Bringing together a powerhouse panel of thought leaders to share their journeys, challenges, and triumphs in building successful businesses, packed with practical advice, inspiring stories, and actionable strategies that you can implement in your own journey to thought leadership and business success. 

Success is not a solo journey. Surround yourself with a community that lifts you up and holds you accountable. Keep pushing boundaries and achieving greatness. 

Marc Von Musser: https://www.marcvonmusser.com/ 

Matthieu Mehuys: https://www.paulownia-la.com/ 

Dia Burger: https://www.linkedin.com/in/drdiaburger/?originalSubdomain=ca 

Michael Ostrolenk: https://www.michaeldostrolenk.com/ 

Michael Matthews: https://www.linkedin.com/in/michaeldmatthew/?trk=opento_nprofile_details 

Dwayne Richards: https://www.dwaynerichardscpa.com/ 

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.