“People have been losing trust in legacy media and that includes social media. Why? Well, because they’re narrative driven folks. They’re all about pushing a particular agenda.” 

Traditional marketing is losing its power—ads are expensive, and social media is oversaturated. The smartest entrepreneurs are turning to podcast guesting, the fastest-growing way to attract high-value clients, build credibility, and boost sales. Speaking on the right shows lets business owners, coaches, and experts tap into engaged audiences without massive ad spend. 

Podcast listeners are action-takers with high incomes, making them prime customers. But most guests fail by rambling, lacking a clear message, or treating guesting as casual exposure. Those who refine their approach—choosing the right podcasts and delivering a compelling, conversion-focused message—turn guest appearances into major revenue streams. 

Want to grow your business in 2025? Skip expensive ads and start speaking directly to the people ready to buy. Whether you’re a coach, consultant, or entrepreneur, podcast guesting can take you to the next level. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“You have to have a never quit, never say die attitude. Because even if you’re working hard, even if you’re coachable and teachable, you are going to have moments in business, many moments in business, where you want to quit. And you’re going to have every good reason in the world to quit.” 

Sales is the lifeblood of any business, and success in it isn’t about having a specific personality—it’s about discipline, adaptability, and grit. The key to winning in sales is a mix of relentless work ethic, coachability, and an unshakable refusal to quit. If you can embrace rejection, learn from every interaction, and refine your approach, you’ll master the game. And beyond making the sale, the real art is in customer retention—reminding clients why they chose you in the first place. People forget the value they receive unless you make it clear, and that’s a fundamental business principle. 

Adam Allred shares his journey from door-to-door sales to multi-million dollar business exits, emphasizing that selling is about energy transfer and authenticity. His insights dismantle the myth that only extroverts thrive in sales—anyone can win if they master the right mindset. He also highlights how market adaptation is crucial, recounting his experiences adjusting sales techniques based on regional differences. 

Adam Allred is a serial entrepreneur with a background in door-to-door sales, having built and sold multiple businesses, including a garbage company and a pest control empire. With years of experience hiring and training thousands of sales reps, he now runs ventures across different industries, consistently scaling and exiting companies at a high level. 

Expert action steps: 

1. Relentless Work Ethic 

2. Be Coachable and Always Learn 

3. Never Quit, No Matter What 

Learn more and connect: 

IG: https://www.instagram.com/adamallredofficial/ 

Tiktok: https://www.tiktok.com/@adamallredofficial 

Website (coming soon): https://adamallredofficial.com/ 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

"Success comes partially by hanging in there long enough and learning and growing from your mistakes." 

Motivation in business isn’t just about feeling inspired; it’s about having a driving force that keeps you swinging the bat, even when the nose gets bloody. This episode unpacks the relentless spirit behind successful entrepreneurship—highlighting the lessons learned through failures, the importance of understanding cash flow, and the necessity of adjusting plans daily. 

Our guest shares lessons from his journey through industrial packaging, environmental cleanup, and financial services. He emphasizes the importance of cash flow, strategic mentorship, and planning for the next three to five years. Success, he reminds us, is a long-term game that rewards resilience. 

Elliot Kallen is a serial entrepreneur, best-selling author of Driven, and the founder of Prosperity Financial Group. With 40 years of experience across industries, he helps business owners navigate growth, financial planning, and exit strategies. Passionate about giving back, he also supports teens through his foundation. 

Expert action steps: 

1. Surround yourself with smart people: “Surround yourself with smart people that you can ask and get good advice from.” 

2. Learn and research from others’ mistakes: “Learn and research so you can grow from your own mistakes. What do successful people in your field do?” 

3. Plan for the next three to five years: “Plan for the next three to five years and adjust that plan every day.” 

Learn more and connect: 

Books: 

1. Driven by Elliot Kallen (Amazon bestseller) 

2. The Art of the Deal by Donald Trump 

Email: elliot@prosperityfinancialgroup.com 

Website: www.prosperityfinancialgroup.com 

Phone: 925-314-8503 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Understand how the human mind works, because that’s the difference between working hard and working smart.” 

Success isn’t an accident—it’s the product of deliberate thought, disciplined action, and the right habits. The principles of Think & Grow Rich have fuelled countless fortunes, but few have cracked the code as effectively as today’s guests. The key? A structured 12-minute daily practice designed to rewire your subconscious mind for financial success. It’s not about working harder; it’s about aligning your thoughts, habits, and strategies with your ultimate vision. When you get your mind right, the money follows.

John Mitchell has spent years perfecting a formula that transforms ambitious goals into tangible wealth. His approach is based on clarity, repetition, and daily reinforcement, turning the abstract into reality. We learn the power of leveraging podcast guesting as a revenue-generating machine—proving that visibility, strategic positioning, and a compelling message can drive millions in business. Both guests highlight the importance of mentorship, structured planning, and refining your mindset to scale income to seven and even eight figures. 

John Mitchell is a best-selling author and expert on Napoleon Hill’s Think & Grow Rich, bringing the book’s missing secret to life through practical application. His work has helped entrepreneurs add millions to their bottom lines. The second guest, a seasoned podcast strategist and author of Get Booked and Get Paid, has mastered the art of turning podcast guest appearances into a six- and seven-figure business model. Together, they break down the tactical steps to financial success in this game-changing episode. 

Expert action steps: 

1. Work Smarter, Not Harder – Understanding how the human mind works is the difference between grinding endlessly and achieving real success efficiently. 

1. Seek Knowledge Beyond Yourself – The answers to the next level of success aren’t already in your head. Find mentors and experts who have achieved what you want and learn directly from their experience. 

1. Focus on What Moves the Needle – Identify the key actions that truly drive results in your business, health, and relationships. Get outside input and refine your understanding to ensure your efforts are focused on high-impact areas. 

Learn more and connect:

 - Think and Grow Rich – Napoleon Hill 

 - The Missing Secret of the Legendary Book, Think and Grow Rich by John Mitchell 

https://a.co/d/j3LGU1t 

 - TheMissingSecret.org – John offers a nine-minute video explaining the full secret of Think and Grow Rich. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“They won't open themselves up to you. You will feel like something's off, but you can't and won't know what or why. This begins with how you show up as a guest” 

Standing out isn't about flashy resumes or rehearsed pitches; it's about sharing your story with heart. When you talk about your journey and the lessons you've learned, you make it easy for people to connect with you. To be known, be clear about who you are. To be trusted, show up prepared and authentic. To be liked, start by genuinely liking others. 

Authentic storytelling builds emotional connections. It’s about more than facts—it’s about creating resonance. Trust grows through consistent, heartfelt communication, and passion is the spark that keeps people engaged. Genuine care isn’t an add-on; it’s the foundation of real relationships. 

Get Booked & Get Paid 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Leadership Lessons From The Hit TV Series Band Of Brothers | Amos McCoy 

“When you deliver a message, 90% of what somebody gets out of that message is not what you say.” 

Effective leadership is built on the foundation of clear communication, resilience, and the ability to navigate change with confidence. Strong leaders understand that communication isn’t just about delivering information—it’s about creating connections, fostering understanding, and ensuring that messages resonate with clarity and purpose. Poor communication can lead to misunderstandings, disengagement, and significant financial loss within organizations. 

Amos McCoy was raised in small-town Pennsylvania, mentored by everyone from auctioneers to war heroes, and shockingly successful without ever earning a college degree—because, as it turns out, common sense isn’t something you get with a diploma. Amos shares stories about grit, resilience, and why having your mother’s employer as your first mentor teaches you more about life than any MBA program ever could. He’s navigated corporate chaos, turned organizational meltdowns into masterclasses, and proves that real leadership isn’t about knowing everything—it’s about learning from everyone. 

Amos in the founder of McCoy Leadership where he teaches “leadership without the fluff.” Hailing from small-town Pennsylvania, he turned lessons from cleaning houses with his mom and life chats with historical legends into a consulting empire. With zero degrees and a PhD in real-world experience, Amos helps businesses calm the chaos, connect better, and—most importantly—stop losing money because someone couldn’t communicate beyond emojis. 

Expert action steps: 

1. Understand How You Communicate: Learn how you can adapt your communication style to connect effectively with different types of people, ensuring that your message is clearly heard and understood. 

2. Explore New Technologies: Regularly seek out and experiment with new technologies. Take advantage of free trials to understand how they can improve efficiency and free up more time for meaningful tasks like effective communication. 

3. Review Your Strategic Plan Daily: Reflect on your strategic goals every day to ensure consistent progress. Regular check-ins help prevent stagnation and keep you aligned with your long-term objectives. 

Learn more and connect: 

1. McCoy Leadership Website: 

https://www.mccoyleadership.com 

1. “Band of Brothers” by Stephen E. Ambrose 

https://www.amazon.ca/dp/1501179403?ref_=cm_sw_r_ffobk_cp_ud_dp_GJS9QT54T9EZF0YBT0ZQ&skipTwisterOG=1&bestFormat=true 

2. “Beyond Band Of Brothers” by Mjr. Dick Winters 

https://a.co/d/1ARGhWU 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“There's a power, there's a beauty, there's a magic to focus. And there is only the lonely road to darkness and defeat in dissipating and flitting from one thing to another.” 

Success isn’t about doing everything—it’s about doing one thing exceptionally well. Too many people flit from idea to idea, never sticking with anything long enough to see results. The key? Relentless focus. In this episode, we break down why concentrating your efforts is the ultimate power move in business. From Karl von Clausewitz’s military strategy to Robert Greene’s 48 Laws of Power, we explore how deep focus generates real, lasting success. Whether you’re mastering podcast guesting, business growth, or personal development, the rule is the same: go all in until you win. 

The Concise 48 Laws of Power by Robert Greene: https://www.amazon.com/Concise-Laws-Power-Robert-Greene/dp/1861974043 

Get Booked and Get Paid: by Nicky Billou, Marc Von Musser, Theresa Dugwell 

https://a.co/d/8TArEiO 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“So that day I decided I'm going to start a company. Had I known how difficult it is... I mean, but then, that naivety is essential. You’ve got to just take the plunge and then you'll figure it out.” 

Entrepreneurship is like running a marathon through a minefield, blindfolded, and our guest managed to cross the finish line with style. Born in the Congo, AJ’s family faced adversity straight out of a Hollywood drama. They fled the country, lost everything, and landed in Canada with nothing but their grit. Fast-forward, AJ built a multimillion-dollar SaaS company, all while proving that persistence isn’t just a virtue—it’s a business model. Along the way, he learned what’s truly important: adaptability, taking risks (even sweeping floors for free), and creating value by solving real-world problems. This is a story of rejection, reinvention, and relentless optimism. 

Alykhan "AJ" Jetha is a software visionary and cofounder of Marketcircle, a leading SaaS company providing tools like ‘Daylite’ to empower small businesses with effortless customer, sales and project management. Born in the Congo and displaced as a child, AJ’s entrepreneurial path has been shaped by his unique experiences, relentless determination, and passion for enabling small businesses to thrive. 

Learn more and connect: 

https://www.marketcircle.com/ 

Expert Action Steps 

1. Believe in yourself and address doubts holding you back. 

1. Imagine the future you want and set clear visions. 

1. Work hard and stay committed to achieving your goals. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Podcast guesting in 2025 is the number one most effective way to generate leads, sales, and clients, bar none.” 

Here’s the deal: if you’re not leveraging podcast guesting in 2025, you’re probably still using flip phones and writing checks at the grocery store. Podcast guesting isn’t just a strategy; it’s *the* strategy for generating leads, closing sales, and building a six-figure business. This episode breaks down a winning formula for using podcast guest appearances as a lead generation powerhouse. With insights from over 700 guest appearances, it reveals the key elements: focus on intention, preparation, choosing the right shows, and nailing your call to action. Whether you’re chasing clients or craving credibility, this episode provides a clear blueprint for success. Even Donald Trump won his 2024 presidential campaign in part by leveraging podcast guesting. Yes, it’s that powerful. 

Book: Get Booked and Get Paid  

https://www.amazon.ca/dp/B0DDQ1ZYS3?ref_=cm_sw_r_ffobk_cp_ud_dp_D0AD4KB161VCQ7PTZ02J&skipTwisterOG=1&bestFormat=true&newOGT=1 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Clients aren’t buying hourly time; they’re buying peace of mind.” 

The legal industry is notorious for its traditionalist approach, but today's guest, Lauren Lester, is flipping the script and building a more sustainable, client-focused model for solo legal practitioners. Lauren, a practicing attorney and coach, shares her journey from being overwhelmed and stuck in outdated systems to creating a revolutionary flat-fee, value-based practice. She highlights how technology, automation, and authenticity can create a thriving business for attorneys while improving accessibility for clients. If you’re a lawyer ready to reinvent your practice or someone curious about breaking molds, this episode is gold. 

Lauren’s mission is clear: empower solos to run profitable, balanced practices that serve their clients effectively and with integrity. With relatable stories of transformation, actionable insights, and a dose of humor, Lauren’s blueprint offers hope. 

Lauren Lester is a Colorado-based attorney and entrepreneur who redefines legal practice by blending technology, automation, and value-driven principles. She is the founder of **A Different Practice**, where she coaches solo attorneys on how to streamline their businesses while fostering client satisfaction. She also runs a successful law firm, **My Life Lawyer**, dedicated to making legal services accessible and stress-free. 

Learn more and connect: 

• A Different Practice: https://adifferentpractice.com 

• Schedule a discovery call: https://adifferentpractice.com/call 

• My Life Lawyer: https://mylifelawyer.com 

Expert Action Steps: 

1. Focus on Value**: Start with the client’s problem and design your services around solving it. 

1. Leverage Technology**: Automate routine tasks to free up time for high-value work. 

1. Stay Authentic**: Trust your instincts and bet on yourself, even if others doubt your approach. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.